Which of the Following Is NOT a Main Approach to Market

question 16

Multiple Choice

Which of the following is NOT a main approach to market segmentation?

• A) Marketing a product targeted toward average or typical customers
• B) Marketing a product to a group of people who are more likely to purchase it
• C) Making customized products to suit the unique requirements of customers
• D) Making products to meet the specific needs of a narrow group of customers
• E) Making one product aimed toward a general, rather than a specific subset of customers

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Definitions:

Recommender System

A subclass of information filtering system that seeks to predict the "rating" or "preference" a user would give to an item.

Cross-Selling

The practice of selling additional products or services to an existing customer.

Analytical CRM

A type of Customer Relationship Management that focuses on analyzing customer data to make informed business decisions.

OLAP

Online Analytical Processing, a category of software tools that provides analysis of data stored in a database, enabling users to conduct multidimensional analysis of large volumes of data.