When a Company Targets a Certain Segment or Niche, and Customizes

question 64

Multiple Choice

When a company targets a certain segment or niche, and customizes its offering to the needs of that particular segment through the addition of features and functions, the company is pursuing a _____ strategy.

• A) broad low-cost
• B) broad differentiation
• C) product substitution
• D) focus low-cost
• E) focus differentiation

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Definitions:

Form 1120

The tax form used by corporations in the United States to report their income, gains, losses, deductions, credits, and to calculate their federal income tax liability.

Company Data File

A digital file containing important data about a company's operations, finances, and transactions, often used in accounting software.

Company Menu

A navigational element in software that provides access to options and tools related to company administration and setup.

File Menu

A dropdown menu typically found in software applications that provides options for opening, saving, and managing files.