Jordan's Ice Creams Is Strategically Located near a University

question 3

Multiple Choice

Jordan's Ice Creams is strategically located near a university. After realizing that most of its customers, who are mostly students, prefer a wide range of flavors, it started offering different combinations of premium flavors, cones, and toppings to create hundreds of extravagant, customized products. Which generic strategy is Jordan pursuing?

• A) Broad low-cost strategy
• B) Broad differentiation strategy
• C) Focused low-cost strategy
• D) Focused differentiation strategy
• E) Product substitution strategy

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Definitions:

Savings

Money that is set aside from income not used for consumption, which may be stored for future expenses, investments, or emergencies.

Capital Stock

The total amount of physical and financial assets owned by a company or country, including buildings, machinery, and equity investments.

Net Investment

The amount of investment in new capital (such as equipment, buildings, and inventory) minus depreciation of existing capital.

Depreciation

A reduction in the value of an asset over time, due to wear and tear, age, or obsolescence.