The Basic Proposition of the Blue Ocean Strategy Is That

question 57

Multiple Choice

The basic proposition of the blue ocean strategy is that many successful companies have built their competitive advantage by:

• A) redefining their product offering through value innovation and creating a new market space.
• B) initiating a price war in order to grow volume and drive its weaker rivals out of the industry.
• C) developing brand loyalty to protect them from intense price rivalry within their industry.
• D) charging premium prices for their goods or services.
• E) adopting lean production and flexible manufacturing technologies.

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Definitions:

Social Purpose Corporations

A type of business that integrates social or environmental goals with profit-making, aiming to address societal challenges through its operations and practices.

Smithsonian Institution

A group of museums and research centers administered by the United States government, known for its extensive collections and research in various fields.

Traditional Nonprofit

An organization that operates primarily on donations, grants, and volunteer support to serve a social, charitable, cultural, or educational purpose without pursuing profits.

Johnson Amendment

A U.S. law that prohibits all 501(c)(3) non-profit organizations from endorsing or opposing political candidates.