When a Company Recognizes That the Needs of One Market

question 70

Multiple Choice

When a company recognizes that the needs of one market segment is not the same as another and accordingly customizes its product offerings, it is said to be pursuing:

• A) stuck-in-the-middle strategy.
• B) rapid-growth strategy.
• C) differentiation strategy.
• D) focus strategy.
• E) low-cost strategy.

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Definitions:

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Sick Role

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