At the Luxury Hotel in Miami, Florida, Three Hotel Employees

question 35

Multiple Choice

At The Luxury Hotel in Miami, Florida, three hotel employees serve the needs of each guest. In every room, a guest can summon a chef, a maid, or a valet by pressing a button at his/her bedside. Which generic business-level strategy is The Luxury Hotel utilizing?

• A) Cost leadership
• B) Differentiation
• C) Vertical integration
• D) Razor and blade
• E) Brand loyalty