When a Company Targets a Certain Segment or Niche, and Customizes

question 64

Multiple Choice

When a company targets a certain segment or niche, and customizes its offering to the needs of that particular segment through the addition of features and functions, the company is pursuing a _____ strategy.

• A) broad low-cost
• B) broad differentiation
• C) product substitution
• D) focus low-cost
• E) focus differentiation

Calculate and interpret the payback period for capital investments.

Determine the net present value (NPV) of an investment and understand its implications for project selection.

Compute the internal rate of return (IRR) and understand its role in investment decisions.

Distinguish between cash flows and accounting profit in investment appraisal.

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Definitions:

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digital platforms that facilitate the creation and sharing of information, ideas, personal messages, and other content via networks and virtual communities.

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Young people in the transitional stage of physical and psychological development that generally occurs during the period from puberty to legal adulthood.

Peer Pressure

The social influence exerted by one's peers to make someone behave in a certain way or adopt certain beliefs.