In Which of the Following Situations Is a Differentiation Strategy

question 37

Multiple Choice

In which of the following situations is a differentiation strategy used?

• A) The industry is fragmented into customer groups based on needs.
• B) Customer needs are primarily satisfied by the price of the product.
• C) A company's cost structure needs to be reduced.
• D) There is a demand for deep price discounts from powerful buyers.
• E) The industry is not allowed to charge a premium price for its products.

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