Examlex
A unilateral mistake as to a fact does not affect the contract when the mistake is unknown to the other contracting party.
Marketing
Marketing involves activities and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Situational Influences
External factors or circumstances that can affect consumer behavior and decision-making processes at the point of purchase.
Purchase Decision Process
A sequence of steps, from need recognition to post-purchase evaluation, that consumers follow when making a purchasing decision.
Consumer Socialization
The method through which youngsters develop the abilities, knowledge, and attitudes needed for effective participation as consumers in the market.
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