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Innovators and early adopters have very different customer needs from the early majority.
Reinforcer
Any stimulus that strengthens or increases the probability of a specific response or behavior by the means of positive or negative reinforcement.
Frequency
The rate at which something occurs or is repeated over a particular period or in a given sample.
Reinforcement Size
The magnitude or amount of reinforcement provided following a behavior, which can influence the strength and rate of the learned response.
Reinforcer
Any stimulus, which, when presented after a behavior, increases the likelihood of that behavior being repeated.
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