A Market Growth Factor That Explains Customers' Perceptions of a New

question 6

Multiple Choice

A market growth factor that explains customers' perceptions of a new product as better at satisfying their needs than the product it replaces is called:

• A) complexity
• B) relative advantage
• C) compatibility
• D) trialability
• E) observability

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Definitions:

Motivation

The internal drive or external incentives that prompt individuals to act in a certain way or pursue specific goals.

Personal Power

relates to an individual's ability to influence others based on personal attributes, skills, or competencies, rather than on formal authority.

Affiliative Managers

describes managers who prioritize building strong relationships within their teams, focusing on emotional bonds and harmony.

Self-promotion

The action of promoting or publicizing oneself or one’s activities, especially in a professional context.