Music CDs and Newspaper Sales Have Been Falling as Users

question 58

Multiple Choice

Music CDs and newspaper sales have been falling as users turn to the Internet for their music and news. Which of the following is NOT a strategy for companies in these declining industries?

• A) Leadership
• B) Chaining
• C) Niche
• D) Divestment
• E) Harvest

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Definitions:

Talent Management

The strategy of developing, recruiting, retaining, and deploying individuals with the required skills and aptitudes to meet current and future organizational needs.

Marketing Mix

The set of actions, or tactics, that a company uses to promote its brand or product in the market, commonly identified as the 4Ps: Product, Price, Place, and Promotion.

Human Skill

The ability to work effectively with people, managing interpersonal relationships and communication.

Analytical Ability

The capacity to understand and dissect complex information, problems, or data, and make reasoned decisions or insights based on that analysis.