Music CDs and Newspaper Sales Have Been Falling as Users

question 58

Multiple Choice

Music CDs and newspaper sales have been falling as users turn to the Internet for their music and news. Which of the following is NOT a strategy for companies in these declining industries?

• A) Leadership
• B) Chaining
• C) Niche
• D) Divestment
• E) Harvest

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Definitions:

Phonetic Associations

The relationship between sounds and meanings in language, which can influence brand name perception and memory.

Semantic Associations

Connections between words or phrases based on their meanings, which contribute to our understanding of language and context.

Family Branding Strategy

A marketing approach where a company uses one brand name for all its products in a product class, creating a unified brand identity.

7UP

a brand of lemon-lime flavored, non-caffeinated soft drink.