Which of the Following Statements Is True About Fragmented Industries

question 73

Multiple Choice

Which of the following statements is true about fragmented industries?

• A) They are usually characterized by large mass-production operations.
• B) They essentially enjoy a national brand loyalty.
• C) They require companies to use focus strategies to meet specialized customer needs.
• D) They do not attract new entrants as they have extremely high entry barriers due to economies of scale.
• E) They are usually dominated by one or two large companies that enjoy the power to influence industry prices.

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