Tom Tends to Be Ignorant About Technological Advancements

question 73

Multiple Choice

Tom tends to be ignorant about technological advancements. He was reluctant to own a smartphone even when they were well established and familiar in the market. However, Thomas slowly got used to the idea of a smartphone when his job demanded him to be connected to the office network all the time. Thomas is most likely to fall under which of the following categories of customers?

• A) Early majority
• B) Late majority
• C) Laggards
• D) Early adopters
• E) Innovators

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Definitions:

Idle Production Capacity

Refers to the available but unused capacity within a manufacturing operation to produce goods.

Off-peak Pricing

A pricing strategy that involves offering lower prices during times of lower demand to encourage usage or purchase.

Online Travel Agency

A web-based platform that allows consumers to book travel-related services such as flights, hotels, and rental cars.

Music Streaming

A service that allows users to listen to music online without downloading it, by means of continuous data streaming.