Gadgetbug, an Electronic Gadgets Company, Has Established Itself as One

question 21

Multiple Choice

Gadgetbug, an electronic gadgets company, has established itself as one of the industry leaders. The company has been facing competition from new entrants. The new entrants offer gadgets in different colors, with compelling artwork embossed on the cases. Seeing the interest in this market, Gadgetbug introduced its own range of uniquely designed gadgets. In this scenario, Gadgetbug's attempt to cater to the different segments of customers to deter competition demonstrates:

• A) price signaling
• B) product proliferation
• C) harvest strategy
• D) limit price strategy
• E) diseconomies of scale 

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