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In case of emergence of a disruptive technology, established companies should:
Monopoly
A market structure characterized by a single seller controlling all supply of a good or service, with no close substitutes.
Marginal Revenue
The incremental revenue earned by selling one more unit of a good or service.
Prices
The financial requirement for buying a good, service, or asset.
Marginal Revenue
The financial gain realized from the sale of one more unit of a good or service.
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