Libra Electronics Has Invented a New Technology to Make Laptops

question 48

Multiple Choice

Libra Electronics has invented a new technology to make laptops that are extremely lightweight and unbreakable. The company is advertising aggressively and wishes to create demand for its new range of laptops. To attract customers, the company has priced the laptops attractively. However, in order to make profits, the company has priced the batteries required for the laptops extremely high. Which of the following is illustrated in this scenario?

• A) downsizing strategy.
• B) harvest strategy.
• C) razor and blade strategy.
• D) divestment strategy.
• E) switching costs.

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Definitions:

Brain Imaging

Techniques and processes used to visualize the structure or function of the brain through various forms of imaging technology.

Visual Cliff

An experimental apparatus used to study perception of depth and fear of falling in infants, demonstrating their ability to perceive depth.

Navigate

The ability to plan and direct a route or course, especially by using instruments or maps, or metaphorically in making one's way through complex situations.

Heights

Measurements of vertical dimension or elevation, or the perceived vertical dimension of an object or place.