Venus Corp

question 35

Multiple Choice

Venus Corp. a high-technology, gadget-making company has introduced a gaming console with attractive features. Even though the console is priced modestly and has better features than the existing ones, it has failed as many customers are apprehensive about buying it. In order to create demand, Venus Corp. should:

• A) price the console extremely high.
• B) create its own set of technical standards.
• C) ensure that there are adequate complementary products.
• D) use minimalistic and subtle advertising and marketing strategies.
• E) avoid licensing the format to other companies.

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Definitions:

Abilities Fit

The degree to which an individual’s capabilities, strengths, and skills align with their job requirements or organizational roles.

Expectancy Theory

A motivational theory suggesting that individuals are motivated to act based on the expected outcome and the value they place on that outcome.

Victor Vroom

A renowned management theorist known for his work on expectancy theory which explains how individuals choose behaviors based on expected outcomes.

Expected Level of Task Performance

The anticipated standard or degree of accomplishment that an individual or group should achieve in executing a specific task or duty.