Examlex
Describe the contrasting emphases of quantitative and qualitative studies.
Cognitive Responses
The thoughts that arise in a person's mind in reaction to communications or stimuli, which can influence attitudes and behaviors.
Emotional Ads
Advertising that seeks to evoke strong feelings or emotions to create a lasting impression and connection with the consumer.
Personal Relevance
The extent to which information or situations are perceived as directly impacting an individual's life, thereby influencing their attitudes and behavior.
Transformational Advertising
Transformational advertising aims to create a connection between the consumer's emotions and the product or brand, elevating the perceived value and experience beyond its functional attributes.
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