Explain Why It Is Important to Obtain a Stable Baseline

question 31

Essay

Explain why it is important to obtain a stable baseline, if possible. Explain your answer in connection to threats to internal validity.​

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Definitions:

Segment

To divide a broad market into subsets of consumers or groups who share common needs, characteristics, or behaviors.

Grey Market

The trade of goods through distribution channels that are legal but unintended by the original manufacturer.

Surging

In a business context, refers to a rapid increase or spike in demand, activity, or numbers.

Age Cohort

A group of individuals who share a similar age and, typically, have similar experiences, attitudes, and lifestyles.