Professor Perlman Was Interested in Comparing Two Textbooks to Determine

question 18

Multiple Choice

Professor Perlman was interested in comparing two textbooks to determine whether one used more sexist language than the other. Perlman counted the number of times a gender reference appeared in each book. Perlman was doing​

• A) ​latent content coding.
• B) manifest content coding.​
• C) quota sampling.​
• D) qualitative research.​

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Definitions:

DOL

Degree of Operating Leverage; a measure of a company's fixed costs as a percentage of its total costs, indicating how earnings before interest and taxes (EBIT) change in response to a change in sales volume.

Contribution Margin

The amount of revenue remaining after deducting variable costs, used to cover fixed costs and generate profit.

Variable Cost

Expenses that vary depending on the amount of products or services a company generates.

Contribution

The amount of money or resources that an individual or entity provides towards a particular project, investment, or cause.