Examlex
The qualitative researcher
Generalization
A broad statement or an idea that applies to a group of items or people, based on common qualities.
Inductive Reasoning
A logical process in which multiple premises, all believed true or found true most of the time, are combined to obtain a specific conclusion.
Market Share
The portion of a market controlled by a particular company or product, often expressed as a percentage of total sales in that market.
Conversational Approach
A style of communication that is informal, interactive, and based on the principles of natural, spontaneous dialogue.
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