To Make Sure That Ethical Issues Are Considered in Business

question 53

Multiple Choice

To make sure that ethical issues are considered in business decisions:

• A) companies should eliminate the principal-agent approach.
• B) companies should have a no-layoff policy.
• C) top managers should articulate and model ethical behaviors.
• D) top managers should generously grant stock options.
• E) companies should hire and promote employees with a strong focus on economic gains.

Identify the role of product positioning in consumer perception.

Recognize the critical elements involved in creating and maintaining a product image through advertising.

Understand the impact of personal selling on marketing channel members.

Identify various promotional strategies used by companies to enhance product visibility and appeal.

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Definitions:

Dividend Yield

A financial metric that compares a company's annual dividend payments to its stock price.

Shares

Units of ownership interest in a corporation or financial asset, providing a portion of the ownership to the shareholder.

Geometric Average

The average rate of return for a set of values calculated by multiplying them together and then taking the nth root (where n is the total number of values).

Arithmetic Average

A calculated central value of a set of numbers by adding all numbers and dividing by the count of numbers.