In the accompanying diagram,what type of control,positive or negative,is operating?
Definitions:
Suggestive Selling
A sales technique where the seller recommends additional products or services to the buyer.
Extended Warranty
An additional warranty that covers the repair or replacement of items beyond the original manufacturer's warranty.
Need-satisfaction Format
A sales approach focusing on identifying and meeting the needs, wants, or challenges of customers as a priority.
Marketing Concept
A philosophy that firms should analyze the needs of their customers and make decisions to satisfy those needs, better than the competition.
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