​Which of the Following Statements Is/are True About Constructing Qualitative

question 6

Multiple Choice

​Which of the following statements is/are true about constructing qualitative measures?

• A) ​You should rely primarily on close-ended questions.
• B) ​Highly structured self-administered questionnaires are more desirable than interview guides.
• C) ​Interviews can range from completely unstructured, informal conversational interviews that use no measurement instruments to highly structured, standardized interviews in which interviewers must ask questions in the exact order and with the exact wording in which they are written out in advance.
• D) ​None of these answers are true.

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Definitions:

S.A.V.E. Framework

An acronym standing for Solution, Access, Value, and Education, used as a marketing framework to focus on customer needs and solutions rather than products.

Product Features

Specific characteristics or attributes of a product that are intended to enhance its desirability and distinguish it from competitors.

4 Ps

Represents the Marketing Mix: Product, Price, Promotion, and Place, used to market goods and services effectively.

Offering Value

The importance or benefit a product, service, or action provides to its users or beneficiaries.