The Problem of External Validity Refers to the Generalizability of Results

question 5

True/False

The problem of external validity refers to the generalizability of results.

---

Definitions:

Conversation Marketing

Approach in which companies initiate and facilitate conversations in a networked community of customers, journalists, bloggers, and other interested parties.

Social Media

Online platforms and technologies that enable users to create, share content, and participate in social networking.

Persuasive Claim

A persuasive claim is a statement or argument designed to convince the audience of a specific point, often used in marketing, legal arguments, and debates.

AIDA Model

A marketing model that outlines the process for achieving successful advertising and sales experiences, standing for Attention, Interest, Desire, and Action.