Drawing a Judgmental Sample​

question 18

Multiple Choice

Drawing a judgmental sample​

• A) ​allows researchers to use their prior knowledge about the topic.
• B) ​enlists the aid of uninformed respondents.
• C) ​results in a sample that has no researcher bias.
• D) ​ensures a representative sample.
• E) ​requires the development of a quota matrix.

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Definitions:

Market-oriented Era

A period in business characterized by firms prioritizing customer needs and desires, focusing on market research, and product development to meet those needs.

Value-based Marketing

A strategic approach that focuses on delivering products and services based on the perceived value to the customer rather than solely on price.

Retailing-oriented Era

A period in business history when the focus shifted towards strategies that prioritize selling goods directly to consumers through various retail channels.

Customer's Perspective

A view or opinion held by consumers about a product, service, or brand, based on their personal experiences and expectations.