Examlex
Drawing a judgmental sample
Market-oriented Era
A period in business characterized by firms prioritizing customer needs and desires, focusing on market research, and product development to meet those needs.
Value-based Marketing
A strategic approach that focuses on delivering products and services based on the perceived value to the customer rather than solely on price.
Retailing-oriented Era
A period in business history when the focus shifted towards strategies that prioritize selling goods directly to consumers through various retail channels.
Customer's Perspective
A view or opinion held by consumers about a product, service, or brand, based on their personal experiences and expectations.
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