Examlex
Please define the following key terms. Show Who? What? Where? When? Why Important?
-philosophes
Market Penetration
A strategy aiming to increase market share within an existing market segment by using methods such as pricing adjustments, increased promotion, and product improvements.
Market Development
A growth strategy that involves the introduction of existing products into new markets to increase sales and market share.
Diversification
A strategy that involves entering into new markets or investing in different types of assets to reduce risk and increase potential returns.
Market Development
A growth strategy where a business seeks to sell its existing products into new markets to increase its customer base.
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