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Please Define the Following Key Terms

question 35

Essay

Please define the following key terms. Show Who? What? Where? When? Why Important?
-philosophes


Definitions:

Market Penetration

A strategy aiming to increase market share within an existing market segment by using methods such as pricing adjustments, increased promotion, and product improvements.

Market Development

A growth strategy that involves the introduction of existing products into new markets to increase sales and market share.

Diversification

A strategy that involves entering into new markets or investing in different types of assets to reduce risk and increase potential returns.

Market Development

A growth strategy where a business seeks to sell its existing products into new markets to increase its customer base.

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