Please Define the Following Key Terms

question 48

Essay

Please define the following key terms. Show Who? What? Where? When? Why Important?
-Taylorism

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Definitions:

Awareness

The knowledge or perception of a situation or fact, often used in marketing to denote the extent to which consumers are familiar with the qualities or image of a particular brand or product.

Posttesting Advertising Copy

The evaluation of advertising effectiveness after a campaign has been aired to measure its impact on the intended audience.

Limited-service Advertising Agencies

Agencies that offer selected advertising services without the full suite of marketing and strategy planning.

Full-service Advertising Agencies

Agencies that provide a complete range of advertising-related services, including research, design, branding, digital marketing, and public relations, to clients.