Examlex
Please define the following key terms. Show Who? What? Where? When? Why Important?
-Mahdi
Decision Makers
Decision makers are individuals or groups responsible for making choices that affect the outcomes of a particular situation or business strategy.
Causal Research
A type of study that seeks to identify and determine the relationships between cause and effect.
Test Market
A selected geographic region or demographic group used to gauge the viability of a product or marketing campaign before a full-scale launch.
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