According to the Text,September 11,2001 May Have Introduced a New

question 5

Multiple Choice

According to the text,September 11,2001 may have introduced a new era of warfare because

• A) civilians were a target for the first time.
• B) large cities could be attacked without notice.
• C) free and open societies are vulnerable to attack from stateless organizations.
• D) international organizations are in agreement on how to stop attacks.
• E) religious differences may play a role.

Understand the role of nonfinancial and financial metrics in performance measurement.

Recognize strategic performance measurement systems and their applications.

Identify appropriate performance metrics for different perspectives of the balanced scorecard.

Understand the impact of cognitive biases on performance evaluation and metric selection.

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Definitions:

Convenience Products

Goods that are readily available to consumers and purchased with minimal effort, such as everyday items.

Unsought Products

Goods that consumers do not normally think of buying or do not know exist until they encounter them, often requiring significant marketing effort to sell.

Commercialization

The process of bringing a new product or service to the market, involving activities such as production, marketing, and sales to generate profit from the innovation.

New-Product Development

The act of conceptualizing, developing, and introducing a novel product or service to the marketplace.