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_____ Describes the Number of Product Alternatives (In a Given

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_____ describes the number of product alternatives (in a given product class) that are made available to the customer.


Definitions:

Unconditioned Stimulus

An unconditioned stimulus is a stimulus that naturally triggers a response without the need for prior learning.

Conditioned Stimulus

A previously neutral stimulus that, after becoming associated with an unconditioned stimulus, eventually comes to trigger a conditioned response.

Meat Powder

In classical conditioning research, a substance used by Ivan Pavlov that triggered salivation in dogs as an unconditioned stimulus.

Classical Conditioning

An educational procedure involving the repeated pairing of two stimuli, resulting in a reaction initially caused by the second stimulus being provoked by only the first stimulus over time.

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