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Assumptions must be made about the way in which measurable,physical factors relate to the consumers' evaluations of the "ilities" of the product.The "ilities" include
Income Tax Rate
The segment of income that governments require individuals and corporations to pay as tax.
Straight-Line Depreciation
A technique for distributing the expense of a physical asset uniformly across its lifespan.
Capital Budgeting
A decision-making process used to evaluate potential expenditures or investments that are significant in amount. It involves the assessment of the future cash inflows and outflows to determine whether the return meets a set benchmark.
After-Tax Discount Rate
The discount rate used in capital budgeting that takes into account the effects of taxes on the project's cash flows.
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