Benchmarking Can Only Be as Good as the Relevance of the Measures

question 36

Multiple Choice

Benchmarking can only be as good as the relevance of the measures that are used.Which of the following is a determinant of the measures that should be used?

• A)Measures must be done quickly and accurately.
• B)Measure only what it is convenient to measure.
• C)What are being compared must be comparable in some useful sense.
• D)The entities being measured must be compared to those of competitors.

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Definitions:

Lead Initiation

The process of identifying and beginning contact with potential customers or clients.

Leads

Potential customers who have shown interest in a company's products or services, often considered the first step in the sales process.

Prospects

Potential customers or clients who have been identified as having the interest and ability to purchase a product or service but have not yet made the transaction.

Qualified Prospects

Potential customers who have been evaluated and deemed likely to purchase, based on specific criteria such as need, ability, and authority to buy.