Examlex
Which of the following are incorrectly matched?
Top-down Approach
A strategic decision-making process that begins at the highest level of an organization and proceeds downwards, based on the overall objectives and strategic direction.
Mass Markets
Very large markets comprising consumers who have similar needs for products or services.
Cost Leaders
Companies that manage to produce or offer services at the lowest cost in their industry or market segment, often leading to competitive pricing strategies.
Cost Leadership
A business strategy aiming to achieve the lowest production and distribution costs to offer lower prices than competitors.
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