THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION

question 150

Multiple Choice

THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION:
In a recent marketing experiment,consumers were given one of four different types of dishwashing detergent and asked to use it for a month.At the end of that time they were asked to rate the detergent in terms of overall quality.The results are presented below.

-What percentage of the consumers rated their detergent average or better?

• A)23.6%
• B)40.1%
• C)81.1%
• D)17.5%

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Definitions:

Self-Perception Theory

Bem’s idea that we gain knowledge of ourselves only by making self-attributions; for example, we infer our own attitudes from our own behaviour.

Own Behaviour

Refers to an individual's actions or conduct, often considered in the context of how it is influenced by or affects social interactions.

Evaluative Link

Evaluative link refers to the cognitive and emotional connection made between various concepts, objects, or entities, determining how favorably or unfavorably they are viewed.

Situational Cues

Environmental signals that influence an individual's behavior in a particular context.