A Question in a Market Survey Asks for a Respondent's

question 127

Multiple Choice

A question in a market survey asks for a respondent's favorite car model.Which measure of central location should be used to summarize this question?

• A)arithmetic mean
• B)geometric mean
• C)median
• D)mode

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Definitions:

Data

Collected information or facts, typically numerical, that are used as a basis for reasoning, discussion, or calculation.

Categorical Variable

A type of variable that can take on one of a limited, and usually fixed, number of possible values, assigning each individual or other unit of observation to a particular group or nominal category.

Social Security Number

A unique nine-digit number assigned to U.S. citizens, permanent residents, and temporary working residents that is used for tracking individuals for social security and taxation purposes.

Age

The length of time that a person or entity has been alive or existed.