THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION

question 241

Essay

THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION:
A recent marketing survey tried to relate a consumer's awareness of a new marketing campaign with their rating of the product.Consumers rated their awareness as low,medium,or high,and rated the product as poor,fair,or good.The results are presented below.
-What is the probability that a consumer who had medium awareness ranked the product as fair or good?

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Definitions:

Marketing Messages

Marketing Messages are the core ideas or themes conveyed by a brand or business in its marketing efforts to promote its products, services, or overall image to consumers.

Important Information

Data or facts that are crucial or essential to understand a situation, make a decision, or solve a problem.

Attitudes

Mental and emotional entities that predispose an individual to respond in a particular way to objects, people, and situations.

Beliefs

Deeply held convictions or acceptances that certain ideas are true or real, often forming the basis of one’s values or worldview.