THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION

question 163

Essay

THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION:
A company wishes to evaluate the effectiveness of a marketing campaign.Seventy five percent of all potential professors were reached in a focused advertising program.Twenty eight percent of those contacted adopted the book while 8% of the adoptions came from professors who did not receive the promotional material.Define the following events of interest:
A₁ = Professor received advertising material
A₂ = Professor did not receive advertising material
B₁ = Professor adopts the book
B₂ = Professor does not adopt the book
-What is the probability that a professor who adopts the book received the advertising material?

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Definitions:

Positive Reinforcers

Stimuli that, when introduced following a behavior, increase the likelihood that the behavior will occur again in the future.

Strengthen Behaviors

Techniques used to increase the frequency or likelihood of a desired behavior, often through reinforcement.

Variable-Interval Schedule

A schedule of reinforcement where a response is rewarded after an unpredictable amount of time has passed, leading to a steady, consistent response rate.

Reinforcement

Reinforcement is a principle in behavioral psychology where a behavior is encouraged or strengthened by a consequence following the behavior.