THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION

question 163

Essay

THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION:
A company wishes to evaluate the effectiveness of a marketing campaign.Seventy five percent of all potential professors were reached in a focused advertising program.Twenty eight percent of those contacted adopted the book while 8% of the adoptions came from professors who did not receive the promotional material.Define the following events of interest:
A₁ = Professor received advertising material
A₂ = Professor did not receive advertising material
B₁ = Professor adopts the book
B₂ = Professor does not adopt the book
-What is the probability that a professor who adopts the book received the advertising material?

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Definitions:

Reinforcement

The act of strengthening a response by adding a reward, thus increasing the likelihood that the response will be repeated.

Operant Behaviors

Actions that an individual takes that are modified by the consequences they lead to, extensively studied in operant conditioning.

Respondent Behaviors

Automatic responses elicited by specific stimuli, based on the principle of classical conditioning in psychology.

Variable-ratio Schedule

A reinforcement schedule in operant conditioning where a response is rewarded after an unpredictable number of responses.