THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION

question 72

Essay

THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION:
A company wishes to evaluate the effectiveness of a marketing campaign.Seventy five percent of all potential professors were reached in a focused advertising program.Twenty eight percent of those contacted adopted the book while 8% of the adoptions came from professors who did not receive the promotional material.Define the following events of interest:
A₁ = Professor received advertising material
A₂ = Professor did not receive advertising material
B₁ = Professor adopts the book
B₂ = Professor does not adopt the book
-What is the probability that a professor received advertising material and does not adopt the book?

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Definitions:

Interpersonal Communication Skill

The ability to effectively exchange information, feelings, and meaning between two or more people through verbal or non-verbal methods.

Department of Labor

A government department responsible for overseeing working conditions, wage standards, and employment laws to protect workers' rights.

Conceptual Component

The aspect of understanding that involves the mental processes of grasping ideas, principles, and theories.

Interpersonal Communication

The process of exchanging information, feelings, and meaning between two or more people through verbal and/or non-verbal methods.