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THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION:
A company wishes to evaluate the effectiveness of a marketing campaign.Seventy five percent of all potential professors were reached in a focused advertising program.Twenty eight percent of those contacted adopted the book while 8% of the adoptions came from professors who did not receive the promotional material.Define the following events of interest:
A1 = Professor received advertising material
A2 = Professor did not receive advertising material
B1 = Professor adopts the book
B2 = Professor does not adopt the book
-What is the probability that a professor did not receive advertising material and does adopt the book?
Marketing Plans
Comprehensive documents outlining marketing strategies, objectives, and activities intended to achieve business goals within a specific timeframe.
Small Family-owned
Referring to a business that is owned and managed by one family, often characterized by personalized service and local operations.
Strategic Plan
A systematic process of envisioning a desired future and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them.
Allergic To Cocoa
refers to having an adverse immune response to cocoa beans or products containing cocoa, leading to allergic reactions.
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