THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION

question 330

Essay

THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION:
A market research firm regularly assembles panel of consumers to test new television commercials for effectiveness.The consumers are told that they are evaluating a pilot TV program.After viewing the hour-long program,complete with commercials,they are asked many questions about the program and some about the commercial - the actual object of research.A tabulation of results from one panel counted the number of panelists who recalled the product incorrectly,the number who recalled the product correctly and had a favorable opinion,and the number who recalled the product correctly and had an unfavorable opinion.

-Use the addition rule to find the probability that a randomly chosen consumer recalled the commercial.

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Definitions:

Generalization

The term most often used in the applied literature to describe behavior changes that occur in nontraining conditions.

Indiscriminable Contingencies

Situations where it is not clear to the individual what behavior is being reinforced because the reinforcement schedule is unpredictable, increasing the behavior's resistance to extinction.

Common Social Stimuli

Elements or signals in social environments that elicit responses or behaviors from individuals, often studied in psychology and sociology.

Common Physical Stimuli

External factors that elicit sensory or physiological responses from individuals, often used in experiments to examine reactions and behaviors.