THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION

question 127

Multiple Choice

THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION:
A manufacturer of automobiles conducted a market survey.Eighty percent of the customers want better fuel efficiency,while 55% want a vehicle navigation system and 45% percent want both features.
-The probability that a person wants better fuel efficiency and also a vehicle navigation system is:

• A)0.90
• B)0.10
• C)0.45
• D)0.35

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Definitions:

Brand Meaning

The significance or value that a brand holds in the minds of consumers, including the emotions and associations it conveys.

Brand Meaning

The set of perceptions, emotions, and associations that consumers hold regarding a brand, which shapes their experience and relationship with it.

Marketers

Professionals focused on creating, promoting, and selling products or services, including market research and advertising to target consumers effectively.

Metaphors

Linguistic expressions where a term is applied to an object or action to which it is not literally applicable, often used for symbolic representation.