THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION

question 334

Essay

THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION:
A recent marketing survey tried to relate a consumer's awareness of a new marketing campaign with their rating of the product.Consumers rated their awareness as low,medium,or high,and rated the product as poor,fair,or good.The results are presented below.
-What is the probability that a consumer who did not rank the product as poor had high awareness?

Assess how promotional mix varies at different stages of the purchase decision process.

Analyze the role of promotion across the stages of the product life cycle.

Understand various methods for setting the promotion budget.

Evaluate different approaches to determining a promotion budget, highlighting their advantages.

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Definitions:

ANOVA Table

A structured presentation of variance analysis that includes source, degrees of freedom, sum of squares, mean square, and F value.

Independent Variables

Variables in an experiment or statistical model that are manipulated or categorized to examine their effect on the dependent variables without being influenced by other variables in the study.

Factors

Variables that are manipulated or controlled in an experiment to determine their effect on an outcome.

Two Independent

Refers to having two variables in an experiment that are manipulated or changed independently of each other.