THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION

question 163

Essay

THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION:
A company wishes to evaluate the effectiveness of a marketing campaign.Seventy five percent of all potential professors were reached in a focused advertising program.Twenty eight percent of those contacted adopted the book while 8% of the adoptions came from professors who did not receive the promotional material.Define the following events of interest:
A₁ = Professor received advertising material
A₂ = Professor did not receive advertising material
B₁ = Professor adopts the book
B₂ = Professor does not adopt the book
-What is the probability that a professor who adopts the book received the advertising material?

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Definitions:

Shallow Processing

A minimal level of mental engagement or cognitive effort, often focused on the superficial aspects of an object or concept rather than its deeper meaning.

Appearance Of The Word

How a word is physically or visually presented or manifested, often in written form.

Spacing Effect

the cognitive phenomenon where learning is more effective when study sessions are spaced out over time, rather than crammed into a single session.

Implicit Memory

A type of long-term memory that operates without conscious awareness, enabling skills and routine procedures to be performed automatically.