THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION

question 163

Essay

THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION:
A company wishes to evaluate the effectiveness of a marketing campaign.Seventy five percent of all potential professors were reached in a focused advertising program.Twenty eight percent of those contacted adopted the book while 8% of the adoptions came from professors who did not receive the promotional material.Define the following events of interest:
A₁ = Professor received advertising material
A₂ = Professor did not receive advertising material
B₁ = Professor adopts the book
B₂ = Professor does not adopt the book
-What is the probability that a professor who adopts the book received the advertising material?

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Definitions:

Capital Account

An account on a nation's balance of payments that records transactions involving the acquisition or disposal of assets.

Net Income

The total profit of a company after all expenses, including taxes and operating costs, have been subtracted from total revenue.

Personal Use

Personal use denotes utilizing an asset or service for one's own personal needs instead of for business or commercial activities.