THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION

question 136

Essay

THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION:
A company wishes to evaluate the effectiveness of a marketing campaign.Seventy five percent of all potential professors were reached in a focused advertising program.Twenty eight percent of those contacted adopted the book while 8% of the adoptions came from professors who did not receive the promotional material.Define the following events of interest:
A₁ = Professor received advertising material
A₂ = Professor did not receive advertising material
B₁ = Professor adopts the book
B₂ = Professor does not adopt the book
-What is the probability that a professor received advertising material and adopts the book?

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Definitions:

Machine Hours

A measure of the amount of time a machine is run, used in cost accounting to allocate expenses to products or job orders.

Period Costs

Expenses that are not directly tied to the production process and are expensed in the period they are incurred, such as selling, general, and administrative expenses.

Conversion Costs

The sum of labor costs and overhead costs associated with the manufacturing process, used to convert raw materials into finished products.

Factory Overhead Costs

Indirect manufacturing costs that are not directly tied to the production of goods, such as utilities, maintenance, and management salaries.