THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION

question 72

Essay

THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION:
A company wishes to evaluate the effectiveness of a marketing campaign.Seventy five percent of all potential professors were reached in a focused advertising program.Twenty eight percent of those contacted adopted the book while 8% of the adoptions came from professors who did not receive the promotional material.Define the following events of interest:
A₁ = Professor received advertising material
A₂ = Professor did not receive advertising material
B₁ = Professor adopts the book
B₂ = Professor does not adopt the book
-What is the probability that a professor received advertising material and does not adopt the book?

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Definitions:

Net Working Capital

Net working capital is a financial metric that represents the difference between a company's current assets and current liabilities.

Current Ratio

Current assets divided by current liabilities. A financial ratio that measures a firm’s liquidity, the ability to pay its bills in the short run.

Short-Term Funding

Financing obtained for a period typically less than one year to support immediate operational needs or liquidity.

Working Capital

The difference between a company's current assets and current liabilities, indicating its short-term financial health and operational efficiency.