THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION

question 38

Essay

THE NEXT QUESTIONS ARE BASED ON THE FOLLOWING INFORMATION:
A company wishes to evaluate the effectiveness of a marketing campaign.Seventy five percent of all potential professors were reached in a focused advertising program.Twenty eight percent of those contacted adopted the book while 8% of the adoptions came from professors who did not receive the promotional material.Define the following events of interest:
A₁ = Professor received advertising material
A₂ = Professor did not receive advertising material
B₁ = Professor adopts the book
B₂ = Professor does not adopt the book
-What is the probability that a professor does not adopt the book?

---

Definitions:

Data Processing

The conversion of raw data into meaningful information through a process that includes recording, interpretation, and organization of data.

Operating Departments

Sections within a business that are directly involved in its core operations or primary activities, contributing to the production of goods or services.

Process Costing

A pricing approach applied in production settings, where expenses are allocated to specific processes or departments, ideal for uniform products.

Ending Work

Refers to the final stages of a project or the remaining inventory in production at the end of an accounting period.