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The manufacturer of a new chewing gum claims that at least 80% of dentists surveyed prefer their type of gum and recommend it for their patients who chew gum.An independent consumer research firm decides to test their claim.The findings in a sample of 200 dentists indicate that 74.1% of the respondents do actually prefer their gum.
-What is the decision rule?
Features
Distinctive attributes or aspects of an object, phenomenon, or system that are often measurable or observable.
Exemplar Theory
A psychological theory suggesting that people make judgments about objects or concepts based on comparisons with instances of those categories that they have encountered in the past.
Prototype Theory
is a model of categorization in cognitive science, where members of a category are assessed by their resemblance to a typical member or prototype of that category.
Schema Theory
A theory of attention that claims unattended information is never perceived.
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