Examlex
In a regression model with two predictors x1 and x2,an interaction term may be used when:
Recency Effect
An effect that occurs when recently encountered information primarily influences attitudes (e.g., a commercial viewed just before shopping influences a shopper’s choices).
Primacy Effect
The idea that what we learn early colors how we judge subsequent information.
Delay
The act of postponing or slowing something down, causing it to occur later than previously planned or expected.
Messages
Units of communication intended to convey information, feelings, or instructions from one entity to another.
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